【時事英文】臉書提出七項措施打擊假新聞

    

  

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我們都活在「後真相」時代裡:人們只相信與自己觀點相同的內容,真相似乎不再那麼重要,形成了一個個同溫層。同溫層助長假新聞,而假新聞間接助選川普。近期,假新聞問題鬧得沸沸揚揚,臉書教主祖克柏如何回應呢?現在,希望能跟大家一起,透過新聞練習英文閱讀,同時了解國際時事。

Facebook founder Mark Zuckerberg has outlined plans for how he hopes to combat fake news on the site.

Facebook became mired in controversy after some users complained fake news changed the outcome of the US election.

Mr Zuckerberg posted details of several projects to "take misinformation seriously", including methods for stronger detection and verification.

根據BBC報導,美國大選後,各界質疑在臉書病毒式傳播的假消息間接影響大選結果。對此,臉書執行長祖克柏(Mark Zuckerberg)提出多項措施打擊假新聞,其中包含加強偵測及第三方認證。

圖取自BBC網站

圖取自BBC網站

He previously responded to criticism of fake news on Facebook by saying over 99% of its content was "authentic".

In his post, billionaire Mr Zuckerberg said: "We've been working on this problem for a long time and we take this responsibility seriously."

But he said the problems were "complex, both technically and philosophically." He noted Facebook did not want to discourage the sharing of opinions or become "arbiters of truth".

針對假新聞問題,祖克柏於12日表示,臉書上99%的貼文為真實的,只有「少數」為不實內容。

但祖克柏19日的臉書貼文調整說詞,他指出我們長時間致力打擊假新聞,並認真看待此問題。他提到,這問題在技術面及哲學面皆非常「複雜」。他強調,臉書不希望成為「真相的仲裁者」,阻止意見交流。

祖克柏在臉書貼文中祭出七項措施打擊不實內容:

- Stronger detection. The most important thing we can do is improve our ability to classify misinformation. This means better technical systems to detect what people will flag as false before they do it themselves.

第一、加強偵測:我們的首要任務為改善演算法辨別假新聞的技術,在用戶示警前先偵測。

- Easy reporting. Making it much easier for people to report stories as fake will help us catch more misinformation faster.

第二、簡易舉發:降低用戶回報假新聞的難度,快速分辨不實內容。

- Third party verification. There are many respected fact checking organizations and, while we have reached out to some, we plan to learn from many more.

第三、第三方認證:我們將與權威驗證組織合作。

- Warnings. We are exploring labeling stories that have been flagged as false by third parties or our community, and showing warnings when people read or share them.

第四、提出警告:在人們閱讀或分享不實貼文時,提出警告。

- Related articles quality. We are raising the bar for stories that appear in related articles under links in News Feed.

第五、提升相關新聞的品質:提高相關新聞推薦的標準。

- Disrupting fake news economics. A lot of misinformation is driven by financially motivated spam. We're looking into disrupting the economics with ads policies like the one we announced earlier this week, and better ad farm detection.

第六、阻斷假新聞財路:多數造謠者是由錢推動的,臉書會改善廣告政策,以阻擋他們的財路。

- Listening. We will continue to work with journalists and others in the news industry to get their input, in particular, to better understand their fact checking systems and learn from them.

第七、傾聽意見:我們將與新聞從業者合作,向其學習如何查證事實。

圖翻攝自網路

圖翻攝自網路

In the wake of the US presidential election results last week, many criticised Mr Zuckerberg, saying fake news on Facebook aided the rise of Donald Trump.

He dismissed the idea as "crazy" but fake news sites are on the rise due to the profits which can be made from web advertising.

在美國大選後,有人質疑在社群媒體亂竄的不實消息間接助選川普。祖克柏表示,這是「瘋狂的想法」。不過,靠廣告維生的假新聞網站數持續攀升。

Fake news purveyors can be enticed away from creating funny satirical content to more believable content because they think it is more likely to be shared.

One such story, which was widely shared on Facebook after the election, falsely claimed Hollywood actor Denzel Washington had praised Mr Trump.

假新聞網站散播不實消息,而假新聞表現優於真新聞,更容易獲得網友點擊、按讚及分享。

其中,好萊塢影星丹佐華盛頓(Denzel Washington)公開讚揚川普等假消息在網路瘋傳。

BBC評論指出,臉書假新聞爭議把人們推入未知領域。從未有私人公司能左右人們的舉動、思維及感受等,甚至塑造我們的社交生活。祖克柏不該拒絕面對問題,期待人們盲目相信他。假新聞事件是一次考驗,他處理不當,拖了一個禮拜才回應。

 

編註:正如上篇文章《當心!臉書演算法將你困在「同溫層」中》提及,近半數美國人靠臉書獲取新聞,然而史丹佛大學近期研究發現,高達82%的國中生,無法分辨網站上的內容是真是假。當假消息於社群網絡鋪天蓋地而來,我們如何分辨真假新聞?

推薦閱讀「有圖就有真相?」教你9招辨別新聞真偽 ,一起成為聰明的閱聽人。

 

編註:對完整報導有興趣的朋友請參考

1. http://www.bbc.com/news/world-us-canada-38039506

2. http://www.bbc.com/news/technology-38036730

3. https://www.facebook.com/zuck/posts/10103269806149061

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